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  • Blog
    • 2018
      • 01
        • The hidden cost of selling direct – the returns game
        • 2018 Lead Generation & Recruitment Predictions & Tips
        • How's your marketing?
        • Questions That You Need To Answer
        • Do You Know What Your Competition Is Doing?
        • The Offer - How To Make One They Can't Refuse
        • Successful Product Development
        • How Direct Makes Digital Better
      • 02
        • Managing The Sales Pipeline
        • The Marketing Planning Process...Doing It Right!
      • 03
        • Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)
        • Competitor Update: Coursera Coming to Eat Your Lunch
        • Discussion: Why Should Your Institution Exist in the 21st Century?
        • Discussion: Should Your College Exist in the 21st Century?
        • Welcome Back: Former Students, Graduates
        • Adult Students: Thoughts on the Chronicle's Report
      • 04
        • Avalanche of Dreck...Are you part of the problem?
        • Profile of the Average Online Student
    • 2017
      • 01
        • Influencer Marketing: More Confusion Over Simple Concept
        • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
        • Marketing Planning 101 - Are You?
        • Are CMOs' Jobs in Jeopardy?
        • Lead Flow Planning - Getting It Right
        • Omni Channel or Not? Retail Survival or Not?
      • 02
        • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
        • Tips for Great Direct Response Radio
        • Email Design Tips
        • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
        • Why They ain’t buying what you’re sellin’
      • 03
        • New Degree Programs: What You Must Learn from Google, Amazon and Apple
        • Student Recruitment & Retention Goes to the Movies
        • Just Outsource It!
      • 04
        • Why You’re Not Answering Their Questions
        • Adult Students: Are You Serious or Just Screwing Around?
        • Is Your Brand Safe?
        • Ask Questions
        • Event Marketing for Adult Enrollments
        • Retail is Not Dead!
        • Pros & Cons of In House Agency
        • Is Affiliate Marketing for Your Business?
        • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
        • False Victories
      • 05
        • Bring Programmatic Adv In House? Yes? No?
        • Call Attribution Tech - Do you need it?
        • Are you losing sales people?
        • Webinar: Adult Student Retention
        • Is ‘eMail Blindness’ Killing Your Business?
      • 06
        • Direct Mail Tips for More Effective Student Recruitment
        • Marketers Wake Up...Get Those Phone #s
        • The Secret to Successfully Providing Life-long Learning
        • Higher Ed Marketing Podcast 3: Web Forms
        • Higher Ed Marketing Podcast 4: Thank you page
      • 07
        • 2 Secrets to Achieving Adult Enrollment Goals
        • Social Worship
        • The Amazon Effect...Are You Ready?
        • Old Ways Don't Open New Doors
      • 08
        • Early Results: Adult Student Recruitment Effectiveness Part I of II
        • Early Results: Adult Student Recruitment Effectiveness Part II of II
        • Webinar: Competitive Intelligence 101
        • How to Say the Right Thing so More Adults Enroll
        • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • 09
        • Are You Listening Carefully? Asking the Right Questions?
        • Missing Unrealistic Goals
      • 10
        • What Are You Putting Into Your Sales Pipeline
        • Competitive Intelligence - What is it? Why do you need it?
      • 11
        • Yes, You Do Have the Budget
      • 12
        • Enrollment Opportunity: Under-served Segments
        • Why Colleges Are Failing to Achieve Adult Enrollment Goals
    • 2016
      • 01
        • Direct Marketing Planning
        • How Many Leads Do Our Sales Executives Need?
        • The Drones Are Coming!
        • New Study Identifies Opportunities to Improve Student Recruitment
        • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
        • Student Retention Tips for 2016
        • Advantages of Direct Marketing
        • 6 Tips to Improve Your College's Content Marketing Performance
      • 02
        • Lead Flow Planning - Getting It Right
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Smart College Recruitment Targets Wisely Using Segmentation
        • Tips for Building Affordable, Effective Marketing Research Program
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Top Benefits You Enjoy From a Mystery Shopper Audit
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
    • 2015
      • 11
        • Black Friday - Cyber Monday - Trends
DWS Associates > Industries > Higher Education > Marketing Services > On Demand Marketing and Enrollment Services

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On Demand Marketing & Enrollment Services

“We had a short-term need for someone with expertise in adult student recruitment and retention to help us evaluate current efforts, develop more effective efforts and oversee a couple of key initiatives.  On Demand Services was exactly what we needed!"

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On Demand Services are custom designed so you get exactly what you need  - at an affordable, fixed, flat-rate.

Fast, Easy, Affordable Access to What You Need, When You Need It

Based on your input, we designed this service to provide you with the following foundation of services:

  • You are assigned a dedicated account leader - this person will have more than a decade of marketing/enrollment experience in higher education that is responsible for understanding your goals, objectives, strategies, tactics, strengths and weaknesses so that they can identify opportunities we can improve for you
  • Your dedicated account leader makes sure you gain access to all of our resources and expertise when you need it
  • You receive the advice, counseling, strategic planning and project management services that are part of your personalized and customized service agreement
  • Flat-rate monthly fees, customized packages that range in length and scope

DOWNLOAD INFO SHEET

Then based on your specific needs, your services and level of coverage are customized.  Here are examples of basic packages that are most common - but remember that this service can be customized to your specific needs and budget:  

Advisor II.pngAdvisor

Situation:  You need fast, easy access to an experienced marketing and enrollment professional that can quickly, effectively provide you with relevant advice, counsel and recommendations.

Advisor Role:  In the Advisory Role capacity, our team provides advice and guidance on such topics as targeting, messaging and offers, media channels, contact frequency, campaigns and other areas whenever you need it.  We are available for your team as a sounding board for both strategic and tactical questions and issues that arise during the planning, development and execution of all marketing programs and activities.

Examples of topics/areas of expertise

  • Strategic Plan Evaluation
  • Campaign Evaluation
  • Recruitment Process Evaluation
  • Retention Process Evaluation
  • Referral Process Evaluation
  • Partnership Program Evaluation
  • Target Market/Segmentation
  • Messaging, Offers, Media Channel and Contact Strategy Evaluation
  • And more.

“What we need is someone that can work with our staff on developing a go-to-market plan that we can implement.  Dropping off the recommendations on what to do is nice but with our plates full, we need help putting together the plan that can make it happen.”

Planner II.pngPlanner

Situation:  You need a more hands on strategic thinker to do the work necessary to develop go-to-action plans that will take your enrollment to the next level – and beyond.   

Planner Role:  In this role, we lay out the overall plans and tactical recommendations for your programs, for your team to implement.  We provide general guidance for the implementation of those plans, tactics and programs.

Responsibilities include:

  • The Advisor Role
  • Developing Marketing Plans
  • Providing Market Intelligence
  • Developing Overall Marketing Communications & Student Recruiter/Advisor Enablement Plans
  • Developing Messaging Plans
  • Developing Digital, Social & SEO Marketing Plans
  • Developing Integrated Marketing Planning, Budgets & Media Plans for Online and Offline Media

“We don’t have the bandwidth to get everything that needs to be done, done.  And it’s not something that we feel is solved by hiring one more person because the skill set we need typically isn’t found in one person. That’s why we need someone that can bring a broad selection of expertise to the table – at an affordable rate.”

Director II.pngDirector

Situation:  Your staff can’t effectively handle another critical project - you need someone with the strategic planning expertise as well as project management expertise so that the plan can be designed and implemented.

Director Role:  In this role, in addition to the services provide in the Planner’s role, we not only guide you through implementation of those strategic plans and tactical program recommendations, but we also, act as the project manager for all tactics and programs that need to be implemented.

Responsibilities include:

  • All of those listed above under Planner
  • Providing Managerial Guidance for Implementation of All Marketing Plans, Programs and Campaigns
  • Project Management, Support & Other Services
  • Management of Marketing Systems, Supporting Infrastructure & Tools

CMO II.pngCMO

Situation:  Custom designed for your specific needs and expectations, your On Demand CMO provides you with turn-key services and support.   This solution is most typically used when you need a Cabinet level marketing and enrollment executive to provide strategic and tactical leadership on an interim basis while your CMO is unavailable or you are searching for someone to fill the position on a full-time basis. 

Pricing:  Call 651-315-7588 for your custom proposal.

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