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Product Life-Cycle
Assessment Tool
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Characteristics
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Chose from drop down lists
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Sales
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Costs
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Profits
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Customers
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Competitors
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Characteristics
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Points based on choices made
above
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Sales
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Costs
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Profits
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Customers
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Competitors
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Total Score
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Product Life-cycle Stage
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Marketing Objectives
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Possible strategies
for the Brand at this stage in its life-cycle
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Product
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Price
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Distribution
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Advertising
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Sales Promotion
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© 2018 DWS Associates. All Rights Reserved.
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