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2 - Marketing Communications
Assessment
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Take the
marketing communications proficiency assessment to see how well your
organization is doing in developing and executing its marketing
communications plans, programs and activities. The assessment addresses
key aspects of marketing communications. It will help you determine the
current state of your marketing communications planning, practices and
processes. Your answers will indicate specific areas where you may benefit
from improvements. And, it will also help guide your decisions about your
future marketing communications needs and investments. You will be given a
score upon completion of the quiz. The grade appears at the bottom.
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Select your level of
agreement with the statements below made regarding marketing processes and
practices in your organization. If the statement does not apply to your
industry or business model, select "0" which is the default value
from the drop down list, so that it is not counted in your overall score.
There is a reset button at the bottom of the quiz. It will clear
all of your answers. You can also print a copy of this quiz by clicking
the print button at the bottom of the quiz.
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Scoring System
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Answer --------------- Points
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Not Applicable (NA)
---------- 0
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Strongly Disagree
---------- 1
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Disagree ---------- 2
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Somewhat Agree ---------- 3
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Agree ---------- 4
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Strongly Agree ---------- 5
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1)
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We align our marketing
communications strategies and plans with our overall business strategies.
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2)
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We have an integrated marketing
communications plan.
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3)
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Our marketing communications is
sending out integrated, coordinated messages.
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4)
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We have excellent market
awareness for our company, products and services.
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5)
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The market perception of our
company, products and services is excellent.
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6)
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Our advertising expenditures are
extremely effective.
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7)
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We have an integrated marketing
campaigns to acquire and communicate with new customers.
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8)
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We have excellent advertising
themes and messages.
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9)
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We do an excellent job of
measuring payback from all of our promotional efforts including advertising,
direct marketing, sales promotion, and publicity.
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10)
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We do an excellent job of
choosing advertising media for our promotional efforts.
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11)
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Direct marketing is an important
part of our marketing mix.
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12)
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We have a formal process for
monitoring and evaluating our competitor's promotional activities.
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a
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Total Points Scored
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Total Possible Points
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Percentage Score
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a
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Grade
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