Quiz 8 - Marketing Management & Operations  
  Take the marketing planning proficiency quiz to see how well your organization is doing in developing and executing its marketing management processes and practices in your organization. 
     
  Select your level of agreement with the statements below made regarding marketing processes and practices in your organization.  If the statement does not apply to your industry or business model, select "0" which is the default value from the drop down list, so that it is not counted in your overall score.  There is a reset button at the bottom of the quiz.   It will clear all of your answers.  You can also print a copy of this quiz by clicking the print button at the bottom of the quiz.               
  Scoring System            
     
  Answer --------------- Points  
     
  Not Applicable (NA) ----------  0       
  Strongly Disagree ----------  1       
  Disagree ----------  2       
  Somewhat Agree ----------  3       
  Agree ----------  4       
  Strongly Agree ----------  5       
     
1) We have a market segmentation strategy for identifying, rating, and choosing the best market segments to target.
2) We have a formal 12-month marketing plan that supports our overall business strategies and objectives.
3) We have an experienced and knowledgeable marketing department and staff.
4) We have a well qualified and knowledgeable senior level marketing management to direct our marketing staff. 
5) We have a well trained marketing staff.
6) Our marketing group is well staffed.
7) We have an experienced direct marketing staff.
8) We are satisfied with the training of our junior level marketing staff.
9) We are happy with our marketing/advertising agency.
10) We are satisfied with the marketing/advertising agency that we have selected to be our primary agency.
11) We are satisfied with our mailing house (service bureau).
12) We are satisfied with our fulfillment house.
13) We are satisfied with our in-house telemarketing operation.
14) We are satisfied with our outside telemarketing operation.
15) We are satisfied with our in-house fulfillment services.
16) We are satisfied with our in-house mailing operation.
17) We are satisfied with our in-house database marketing management operation.
18) We are satisfied with our outside database marketing management operation.
  a  
  Total Points Scored
  Total Possible Points
  Percentage Score
     
  Grade
 
 
   
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