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Quiz 1 -Strategic Marketing
Planning
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Take the
marketing planning proficiency quiz to see how well your organization is
doing in developing and executing its marketing plans, programs and
activities.
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Select your level of
agreement with the statements below made regarding marketing processes and
practices in your organization. If the statement does not apply to your
industry or business model, select "0" which is the default value
from the drop down list, so that it is not counted in your overall score.
There is a reset button at the bottom of the quiz. It will clear
all of your answers. You can also print a copy of this quiz by clicking
the print button at the bottom of the quiz.
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Scoring System
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Answer --------------- Points
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Not Applicable (NA)
---------- 0
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Strongly Disagree
---------- 1
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Disagree ---------- 2
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Somewhat Agree ---------- 3
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Agree ---------- 4
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Strongly Agree ---------- 5
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1)
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We do an excellent job of
planning our business strategies.
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2)
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We have a mission statement that
clearly states the purpose of our company (organization).
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3)
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We have a formal documented
business plan that is updated yearly.
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4)
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We have a formal documented
marketing plan which supports our business plan and is updated yearly.
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5)
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We have a go-to-market strategy
that clearly defines the channels we will use to connect with the customer
and the organizational processes that guide customer interactions from
initial contact through fulfillment.
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6)
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We have a well defined
positioning strategy for our business and / or products.
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7)
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We have a competitive strategy.
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8)
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We do market segmentation and
analysis.
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9)
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We conduct SWOT (strengths,
weaknesses, opportunities, and threats) analyses for our business.
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10)
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We conduct PEST (political,
economic, social, and technology) analyses for our business.
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11)
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We do market segmentation and
analysis.
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12)
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We are satisfied with our market
share.
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13)
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We have marketing scorecards to
judge our marketing performance.
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14)
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We know what marketing
activities provide the greatest return on investment.
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15)
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We conduct formal marketing
audits.
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16)
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We have a competitive
intelligence system to monitor the activities of our top competitors.
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17)
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We have a formal process for
notifying our company's staff when a competitor changes their business
operations/practices.
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18)
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We do an excellent job of
monitoring market trends that have an impact on our business.
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19)
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We have a marketing database to
manage our marketing operations and programs.
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20)
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We do regular analyses of our
current customers.
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21)
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We do an excellent job of
planning our business strategies.
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22)
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We have a mission statement that
clearly states the purpose of our company (organization).
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23)
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We have a formal documented
business plan that is updated yearly.
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24)
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We have a formal documented
marketing plan which supports our business plan and is updated yearly.
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25)
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We have a go-to-market strategy
that clearly defines the channels we will use to connect with the customer
and the organizational processes that guide customer interactions from
initial contact through fulfillment.
|
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26)
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We have a well defined
positioning strategy for our business and / or products.
|
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27)
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We have a competitive strategy.
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28)
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We do market segmentation and
analysis.
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29)
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We conduct SWOT (strengths,
weaknesses, opportunities, and threats) analyses for our business.
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30)
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We conduct PEST (political,
economic, social, and technology) analyses for our business.
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31)
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We do market segmentation and
analysis.
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32)
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We are satisfied with our market
share.
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33)
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We have marketing scorecards to
judge our marketing performance.
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34)
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We know what marketing
activities provide the greatest return on investment.
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35)
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We conduct formal marketing
audits.
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36)
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We have a competitive
intelligence system to monitor the activities of our top competitors.
|
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37)
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We have a formal process for
notifying our company's staff when a competitor changes their business
operations/practices.
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38)
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We do an excellent job of
monitoring market trends that have an impact on our business.
|
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39)
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We have a marketing database to
manage our marketing operations and programs.
|
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40)
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We do regular analyses of our
current customers.
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41)
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We do an excellent job of
planning our business strategies.
|
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42)
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We have a mission statement that
clearly states the purpose of our company (organization).
|
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43)
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We have a formal documented
business plan that is updated yearly.
|
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44)
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We have a formal documented
marketing plan which supports our business plan and is updated yearly.
|
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45)
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We have a go-to-market strategy
that clearly defines the channels we will use to connect with the customer
and the organizational processes that guide customer interactions from
initial contact through fulfillment.
|
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46)
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We have a well defined
positioning strategy for our business and / or products.
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47)
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We have a competitive strategy.
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48)
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We do market segmentation and
analysis.
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49)
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We conduct SWOT (strengths,
weaknesses, opportunities, and threats) analyses for our business.
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a
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Total Points Scored
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Total Possible Points
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Percentage Score
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Grade
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All Rights Reserved.
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