Quiz 1 -Strategic Marketing Planning  
  Take the marketing planning proficiency quiz to see how well your organization is doing in developing and executing its marketing plans, programs and activities. 
     
  Select your level of agreement with the statements below made regarding marketing processes and practices in your organization.  If the statement does not apply to your industry or business model, select "0" which is the default value from the drop down list, so that it is not counted in your overall score.  There is a reset button at the bottom of the quiz.   It will clear all of your answers.  You can also print a copy of this quiz by clicking the print button at the bottom of the quiz.               
  Scoring System            
     
  Answer --------------- Points  
     
  Not Applicable (NA) ----------  0       
  Strongly Disagree ----------  1       
  Disagree ----------  2       
  Somewhat Agree ----------  3       
  Agree ----------  4       
  Strongly Agree ----------  5       
     
1) We do an excellent job of planning our business strategies.
2) We have a mission statement that clearly states the purpose of our company (organization).
3) We have a formal documented business plan that is updated yearly.
4) We have a formal documented marketing plan which supports our business plan and is updated yearly.
5) We have a go-to-market strategy that clearly defines the channels we will use to connect with the customer and the organizational processes that guide customer interactions from initial contact through fulfillment.
6) We have a well defined positioning strategy for our business and / or products.
7) We have a competitive strategy.
8) We do market segmentation and analysis.
9) We conduct SWOT (strengths, weaknesses, opportunities, and threats) analyses for our business.
10) We conduct PEST (political, economic, social, and technology) analyses for our business.
11) We do market segmentation and analysis.
12) We are satisfied with our market share.
13) We have marketing scorecards to judge our marketing performance.
14) We know what marketing activities provide the greatest return on investment.
15) We conduct formal marketing audits.
16) We have a competitive intelligence system to monitor the activities of our top competitors.
17) We have a formal process for notifying our company's staff when a competitor changes their business operations/practices.
18) We do an excellent job of monitoring market trends that have an impact on our business.
19) We have a marketing database to manage our marketing operations and programs.
20) We do regular analyses of our current customers.
21) We do an excellent job of planning our business strategies.
22) We have a mission statement that clearly states the purpose of our company (organization).
23) We have a formal documented business plan that is updated yearly.
24) We have a formal documented marketing plan which supports our business plan and is updated yearly.
25) We have a go-to-market strategy that clearly defines the channels we will use to connect with the customer and the organizational processes that guide customer interactions from initial contact through fulfillment.
26) We have a well defined positioning strategy for our business and / or products.
27) We have a competitive strategy.
28) We do market segmentation and analysis.
29) We conduct SWOT (strengths, weaknesses, opportunities, and threats) analyses for our business.
30) We conduct PEST (political, economic, social, and technology) analyses for our business.
31) We do market segmentation and analysis.
32) We are satisfied with our market share.
33) We have marketing scorecards to judge our marketing performance.
34) We know what marketing activities provide the greatest return on investment.
35) We conduct formal marketing audits.
36) We have a competitive intelligence system to monitor the activities of our top competitors.
37) We have a formal process for notifying our company's staff when a competitor changes their business operations/practices.
38) We do an excellent job of monitoring market trends that have an impact on our business.
39) We have a marketing database to manage our marketing operations and programs.
40) We do regular analyses of our current customers.
41) We do an excellent job of planning our business strategies.
42) We have a mission statement that clearly states the purpose of our company (organization).
43) We have a formal documented business plan that is updated yearly.
44) We have a formal documented marketing plan which supports our business plan and is updated yearly.
45) We have a go-to-market strategy that clearly defines the channels we will use to connect with the customer and the organizational processes that guide customer interactions from initial contact through fulfillment.
46) We have a well defined positioning strategy for our business and / or products.
47) We have a competitive strategy.
48) We do market segmentation and analysis.
49) We conduct SWOT (strengths, weaknesses, opportunities, and threats) analyses for our business.
  a  
  Total Points Scored
  Total Possible Points
  Percentage Score
     
  Grade
 
 
   
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