Competitive Positioning Mapping Tool
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Competitive Positioning Table
Competitive Positioning Mapping Tool
Instructions:
The competitive positioning mapping tool will help you compare your capabilities against those of five competitors based on customer buying criteria.
You can compare up to 10 different criteria.
Once you have selected the criteria, select a rating value from the drop down list under each competitor for each criteria.
The values are rated from 0 to 10, with "0" not being applicable and 1 being the lowest rating and 10 being the highest.
Rate both your competitors and your organization on each of these factors.
Once you have rated each organization and factor, you can view a graphic representation of the comparison on the Chart Panel.
To save a copy of your analysis, select PRINT from your browser's File Menu and either print or save a copy as a PDF.
Buying Criteria
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Availability
Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
Other
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Availability
Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
Other
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Availability
Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
Other
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Availability
Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
Other
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Availability
Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
Other
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Availability
Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
Other
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Availability
Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
Other
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Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
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Availability
Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
Other
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Availability
Brand Identity
Contract Terms
Credibility
Customer Support
Delivery
Ease of Doing Business
Ease of Use
Fast Implementation
Fit With Key Requirements
Functionality
Guarantee
Payment Options
Price
Proven Product
Proximity
Quality
Reputation
Required Skills Resources
Sales Staff
Service
Technical Support
Total Cost of Ownership
Trust
Warranty
Other
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