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EVENT MARKETING BRIEF
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Instructions:
This template will guide you through every activity necessary to execute an
event, conference or trade show.
Sections in the template include: starting checklist, accommodations,
transportation, registration, speaker, meeting facilities, speakers,
entertainment activities, and more.
The tool provides a comprehensive guide to planning and executing an
event.
Enter your responses in the provides sections. If you require more space for a response,
simply drag the lower right corner of the box to enlarge it. To save a copy of your plan, select PRINT
from your browser's file menu.
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Organization /
Company:
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Event Name:
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Event Location:
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Primary Contact:
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Prepared By:
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Contact Phone:
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Contact Email:
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Event Dates:
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Originating Date:
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Last Updated:
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In the box titled
"Check," check if this action is appropriate for this event. To
close a section, place a check in the box next to the section title.
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Action
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Check
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Timing or Due Date
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Assigned To
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Comments
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Starting checklist:
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Accommodations
checklist:
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Transportation
checklist:
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Registration
checklist:
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Speakers checklist:
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Bird dog checklist:
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Meeting rooms
checklist (main session)
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Breakout session or
speaker's rooms checklist:
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Day-to-day meals
checklist:
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Coffee break /
cocktails checklist:
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Banquet checklist:
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Entertainment
checklist:
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© 2015 DWS Associates. All Rights Reserved.
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