| | | | | | |
| Section 1: Website |
| | | | | | |
| For your website and related strategies, processes, practices, programs, and operations, select a value from the drop down list in the column headed "Score." Select "5" for Strongly Agree and "1" for Strongly Disagree. If the statement is not applicable to your situation, select "0." No question is to be left unanswered. Check the Score Card TAB for your total results & overall score. |
| | | | | | |
| | Results for This Section: | | Total Questions in This Section | |
| | | | | Total Questions Applicable to Your Business | |
| | | | | Total Points | |
| | | | | Average Score | |
| | | | | | |
| | Strategies, Practices, Processes, Programs, Operations, etc.. | Score |
| 1 | | All of our online channels work together to provide a seamless experience to customers wherever, whenever and however they contact us. | |
| 2 | | We have dedicated resources to create digital content. | |
| 3 | | Our customer relationship management system is integrated with our website. | |
| 4 | | We post customer and partner testimonials on our website. | |
| 5 | | Our home page clearly communicates who we are, what we do and what the reader can buy or get from us. | |
| 6 | | Our website is well laid out and it is easy for the user to find what they want, when they want it for any product/service. | |
| 7 | | The content on our website is easy to understand. | |
| 8 | | All of the navigation on our website appears above the fold on web pages. | |
| 9 | | Our website is integrated with our social media channels. | |
| 10 | | Our online image is consistent with our off line image and brand. | |
| 11 | | Our website contains a blog to promote our industry leadership and to keep content fresh to attract readers. | |
| 12 | | All our web properties are optimized for mobile. | |
| 13 | | Our website content includes multiple calls-to-action telling the reader what we want them to do. | |
| 14 | | We have a robust analytics platform that allows us to measure online behavior and conversions. | |
| 15 | | We have a clear end goal for what we want our website visitors to do. | |
| 16 | | We keep the content on our website fresh by updating it frequently. | |
| 17 | | We do a good job of measuring the effectiveness of our website by using tools such as Google Analytics, Web Trends or other services to track how our site is doing. | |
| 18 | | We selected key words for our webpage meta tags based on keyword analysis. | |
| 19 | | We have prepared our websites and apps to accommodate devices based on Apple, Android, Windows and other common commercial platforms. | |
| 20 | | Our website is optimized for cross browser compatibility. | |
| 21 | | The content on our website is easily skimmable. | |
| 22 | | We keep the content on our website as concise as possible. | |
| 23 | | Our website's navigation is predictable and easy-to-use. | |
| 24 | | The main navigation for our site remains constant throughout our site. | |
| 25 | | Our website is linked to social media accounts to make it more interactive and shareable. | |
| 26 | | We prominently show a link to Support or Customer Service in our parent Website. | |
| 27 | | To aid accessibility, we use navigation aides, such as site map, skip navigation link, or breadcrumbs. | |
| 28 | | All pages have a consistent layout, color scheme, and title/heading structure. | |
| 29 | | We use videos on our website to increase reader engagement. | |
| 30 | | We use bulleted lists and text formatting to speed reading of content on our website. | |
| 31 | | The content on our site is organized in a consistent manner. | |
| 32 | | The URL for our site is predictable based on our company name | |
| 33 | | Each web page has all meta tags in place. | |
| 34 | | We frequently check and test all internal and external links to make sure none are broken producing error pages. | |
| 35 | | Our website is optimized for semantic web. | |
| 36 | | We are satisfied with the design and content on our web properties. | |
| 37 | | Our website provides compelling content and has a previewed value to our customers. | |
| 38 | | Our mission is clear on our website. | |
| 39 | | We put case studies, called "Successes" on our website. | |
| 40 | | Our privacy policy is clearly stated and up-to-date. | |
| 41 | | The terms of use of our website are clearly stated and up-to-date. | |
| 42 | | Text and typography on our website are easy and pleasant to read. | |
| 43 | | We cut out all unnecessary information from the content on our website. | |
| 44 | | We use headings to break up long articles on our website. | |
| 45 | | We use the inverted pyramid writing style to place important information at the top of our articles. | |
| 46 | | We make hyperlinked text user-friendly. | |
| 47 | | We use visuals strategically on our website in articles to enhance readability. | |
| 48 | | We make it extremely easy to contact us by placing our phone number and email address in page headers, footers, and sidebars. | |
| 49 | | We make effective use of external links to other industry resources. | |
| 50 | | All text links on our site have some visual cue that they are links. | |
| 51 | | Our website avoids "so-what" content on the home page. | |
| 52 | | We use consistent terminology to describe site elements. | |
| 53 | | We avoid intermingling site tools with top-tier content navigation. | |
| 54 | | Users get directly to the home page of our site without there being any site introduction pages being in the way. | |
| 55 | | We maintain consistency in fonts throughout navigation. | |
| 56 | | Content on our site does not include outdated material. | |