Email Marketing Tips

Email marketing tips to improve campaign performance with Gen Z audience.

Smart College Recruitment Targets Wisely Using Segmentation

Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague definitions of their ‘target audience’? In the following post, you will learn of the advantages of segmentation and how a more clearly defined target audience driving your recruitment efforts will improve recruitment, retention, referrals and graduation rates.

Enrollment Management: Shifting Demographics & Shrinking Population

How can colleges and universities survive and thrive as the population in their target market shrinks, and the demographics shift

2019 Digital Marketing Trends & Gen Z

Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising, and other machine-readable formats – is a critical component to your recruitment efforts. Here’s what’s working in the world today – and a few things to keep on your radar for the near future.

49% of retailers name in-store mobile experience a top priority

49% of retailers name in-store mobile experience a top priority. The question is should they? Considering how tied to our smartphones we are, is making it easier for them to become even less engaged in their actual surroundings the right move? It's a topic that deserves considerable thought, because there are pluses and minuses to doing so.

Market Opportunity Assessment: Why You Need One & 5 Key Steps

Your organization has limited resources and numerous opportunities in the market - a market opportunity assessment helps you identify those opportunities with the greatest potential to generate acceptable returns. This article addresses why the market opportunity assessment is important to your success and how to perform an effective assessment.

Enrollment Management: Navigating Disruption to Achieve Success

The more effective institutions take a proactive approach to strategic planning. They look for factors that may impact them, and they use whatever time they have to develop appropriate responses. This approach leads to more efficient use of their resources and improved performance.

How Content Marketing Can Increase Enrollments, Retention

What exactly is content marketing and how can it help your institution increase enrollments?

Developing Your Content Marketing Strategy

Developing your content marketing strategy is key to your ability to implement a successful content marketing program. This post walks you through the key steps and provides you with some free, useful tools...

Designing and Writing Effective Direct Mail Packages

Direct mail can produce double-digit increases in digital campaign performance - so here are some tips for designing and writing effective direct mail.