12/13/16
Successful Demand Generation & Lead Management
Complimentary White Papers, Tools & More!
More than 1,000 downloads a month…build a more effective demand generation and
lead management program for 2017.
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6 Irrefutable Truths of Successful Marketing
This white paper addresses the 6 irrefutable truths about marketing that
can make or break your business. Ignore them and your business
will suffer. Take them to heart and practice them daily and your
business will grow and keep you ahead of your competition. Truth
#1: You Must Attract Your "Ideal Client." There is a significant
difference between your target audience and your ideal client--and truly
successful businesses focus on attracting and retaining ideal
clients....
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What is a “lead” and why is this critical?
This is perhaps the biggest problem with marketing today, especially in
the B2B sector. Many B2B marketers consider all requests or "inquiries"
for information, such as white papers, as "leads." After being in B2B
and B2C marketing for more than 30 years, through all kinds of marketing
technology and channel changes, we can state with assurance that, "an
"inquiry" is not necessarily a "lead" and should not be treated as one.
People visit websites, fill out forms, and request information
for all sorts of reasons and their requesting such information does not
make them a "lead." To get off
on the right foot… (Read
more…)
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Take the Demand Generation Lead Management Quiz…Are You Ready?
Find out how you're doing before you access our lead / demand generation
white papers, tools and resources. Take the Lead / Demand Generation
Quiz, a quick assessment. The quiz addresses key aspects of lead/demand
generation. It will help you determine the current state of your lead
generation planning, practices and processes. Your answers will indicate
specific areas where you may benefit from improvements. And, it will
also help guide your decisions about your future lead/demand generation
needs and investments. You will be given a score upon completion of the
quiz.
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B2B Lead / Demand Generation Best Practices
One of the key secrets to success is the ability to improve demand
generation and when 98% of Best-in-Class marketing and sales
organizations are reporting improvement in both lead-to-sales conversion
rates and revenue year-over-year, you have to ask one simple question.
What can your business learn from Best-in-Class marketing and sales
organizations? In this white paper, you will learn the secrets to
success.
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Lead Scoring, Prioritization, Routing & Nurturing
This white paper discusses the strategies and practices necessary to
build your social media presence into a customer acquisition and
retention powerhouse. It lays out a strategic approach and gives
practical recommendations to help you develop a consumer or
business-to-business social media customer acquisition and retention
program.
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Lead Flow Planning: How to Make It Work
Lead flow planning is critical to the success of any B2B business and
some consumer businesses depending on the product category, which are
usually high ticket purchases. Learn how to plan and execute
marketing programs and activities so that you avoid a situation where
your sales lead pipeline is empty. Learn how to forecast lead flow
to avoid an empty pipeline.
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Developing a Lead Management Program
Developing a Lead Management Programs - The lead management process
begins with the generation of inquiries. Once generated, inquiries will
flow through a qualification and nurturing process to identify qualified
prospects (sometimes called opportunities).
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Lead Flow Planning Calculator
Use this tool to calculate the number of leads that you need to have in
the pipeline for each sales executive (rep) at the beginning of a sales
cycle in order to achieve the desired gross revenue for the specified
period based on the number of account executives and the average
transaction value.
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More Resources for Building Demand Gen & Lead Management Programs
Lead generation and lead management are critical to the success of most
B2B marketers and a large percentage of B2C marketers who depend on a
flow of new prospects to feed their sales channels.
It's so important that almost all of them have invested large
amounts of capital in CRM applications to manage not only contacts with
existing customers, but also communications with potential customers.
But, these systems are only as good as the prospects and
information about the prospects that go into them.
To find out more about lead scoring, lead generation landing page
design, sales funnel management click the link below.
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Marketing IQ – Special Offer (Save 40%)
Marketing-IQ is a detailed audit of your organization's marketing
strategies, processes, practices, programs, and operations. It covers
all aspects of your business from a marketing perspective.
As part of Marketing-IQ, we also look at your communications
materials, and interview personnel regarding roles, responsibilities,
resources and processes. The purpose of this assessment is to identify
areas of opportunity and problems that may be affecting your
organization's marketing performance.
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Founded in 1982, DWS Associates is a full service marketing firm that develops
and implements multi-channel marketing programs for organizations targeting
business-to-consumer and business-to-business audiences in global markets.
The leadership team has more than 100 years of hands on B2B and B2C marketing
experience.
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Marketing Connection is
a community of business leaders searching for ways to increase sales and improve
marketing. Learn
more.
Where to find DWS | Associates Online
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