12/13/16

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Successful Demand Generation & Lead Management
Complimentary White Papers, Tools & More!

 

More than 1,000 downloads a month…build a more effective demand generation and lead management program for 2017.

 

 

 

6 Irrefutable Truths of Successful Marketing

This white paper addresses the 6 irrefutable truths about marketing that can make or break your business.  Ignore them and your business will suffer.  Take them to heart and practice them daily and your business will grow and keep you ahead of your competition.  Truth #1: You Must Attract Your "Ideal Client." There is a significant difference between your target audience and your ideal client--and truly successful businesses focus on attracting and retaining ideal clients....

 

 


 

 

What is a “lead” and why is this critical?

This is perhaps the biggest problem with marketing today, especially in the B2B sector. Many B2B marketers consider all requests or "inquiries" for information, such as white papers, as "leads." After being in B2B and B2C marketing for more than 30 years, through all kinds of marketing technology and channel changes, we can state with assurance that, "an "inquiry" is not necessarily a "lead" and should not be treated as one.  People visit websites, fill out forms, and request information for all sorts of reasons and their requesting such information does not make them a "lead."  To get off on the right foot…  (Read more…)

 

 


 

 

Take the Demand Generation Lead Management Quiz…Are You Ready?

Find out how you're doing before you access our lead / demand generation white papers, tools and resources. Take the Lead / Demand Generation Quiz, a quick assessment. The quiz addresses key aspects of lead/demand generation. It will help you determine the current state of your lead generation planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future lead/demand generation needs and investments. You will be given a score upon completion of the quiz.

 

 


 

 

B2B Lead / Demand Generation Best Practices
White Paper

One of the key secrets to success is the ability to improve demand generation and when 98% of Best-in-Class marketing and sales organizations are reporting improvement in both lead-to-sales conversion rates and revenue year-over-year, you have to ask one simple question. What can your business learn from Best-in-Class marketing and sales organizations? In this white paper, you will learn the secrets to success.

 

 


 

 

 

Lead Scoring, Prioritization, Routing & Nurturing
White Paper

This white paper discusses the strategies and practices necessary to build your social media presence into a customer acquisition and retention powerhouse. It lays out a strategic approach and gives practical recommendations to help you develop a consumer or business-to-business social media customer acquisition and retention program.

 

 

 

 


 

 

Lead Flow Planning: How to Make It Work
White Paper

Lead flow planning is critical to the success of any B2B business and some consumer businesses depending on the product category, which are usually high ticket purchases.  Learn how to plan and execute marketing programs and activities so that you avoid a situation where your sales lead pipeline is empty.  Learn how to forecast lead flow to avoid an empty pipeline.

 

 


 

 

Developing a Lead Management Program
White Paper

Developing a Lead Management Programs - The lead management process begins with the generation of inquiries. Once generated, inquiries will flow through a qualification and nurturing process to identify qualified prospects (sometimes called opportunities).

 

 

 


 

 

Lead Flow Planning Calculator

Use this tool to calculate the number of leads that you need to have in the pipeline for each sales executive (rep) at the beginning of a sales cycle in order to achieve the desired gross revenue for the specified period based on the number of account executives and the average transaction value.

 

 

 


 

 

 

 

More Resources for Building Demand Gen & Lead Management Programs

Lead generation and lead management are critical to the success of most B2B marketers and a large percentage of B2C marketers who depend on a flow of new prospects to feed their sales channels.  It's so important that almost all of them have invested large amounts of capital in CRM applications to manage not only contacts with existing customers, but also communications with potential customers.  But, these systems are only as good as the prospects and information about the prospects that go into them.  To find out more about lead scoring, lead generation landing page design, sales funnel management click the link below.

 

 

 


 

 

 

 

Marketing IQ – Special Offer (Save 40%)

Marketing-IQ is a detailed audit of your organization's marketing strategies, processes, practices, programs, and operations. It covers all aspects of your business from a marketing perspective.  As part of Marketing-IQ, we also look at your communications materials, and interview personnel regarding roles, responsibilities, resources and processes. The purpose of this assessment is to identify areas of opportunity and problems that may be affecting your organization's marketing performance.   

 

 

 


 

About DWS | Associates

Founded in 1982, DWS Associates is a full service marketing firm that develops and implements multi-channel marketing programs for organizations targeting business-to-consumer and business-to-business audiences in global markets.  The leadership team has more than 100 years of hands on B2B and B2C marketing experience.

               

Download Corporate Brochure

 

Marketing Connection is a community of business leaders searching for ways to increase sales and improve marketing.  Learn more.

 


 

Where to find DWS | Associates Online
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© Copyright 2016 – 2017 DWS Associates, All rights reserved.

Our contact information is:
marketingconnection@dwsassociates.com
445 Minnesota St, Ste 1500, St. Paul, MN 55101
(651) 315-7588


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