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Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results. Here are the most common and effective…
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Content Marketing Success
Jul 26, 2016
There are a lot of articles out there that focus on how hard, if not impossible, it is to measure the success (or failure) of your content marketing efforts.
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Social media. It’s the place to be. It’s where your audience can be found. And you damn well better be there, engaged with them.
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The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
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Pokemon Go: Student Recruitment & Retention?
Jul 12, 2016
Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo…
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The Future of Content Marketing
Jul 11, 2016
I recently downloaded and read How Content Marketing and Native Will Drive A New Era of Engagement (Pulsepoint) – interesting read.
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Why You Can't Afford to Pass on a Retention Audit
Jul 04, 2016
A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve your retention rate – because a higher retention rate means higher customer/student lifetime value which means greater success for your business/college.
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Top Benefits You Enjoy From a Mystery Shopper Audit
Jun 27, 2016
The Mystery Shopper Audit is one of our most popular services for a number of reasons – low cost, practical recommendations that generate more sales/enrollments, and the peace of mind that comes from having experienced professionals take a look at how you attract and nurture leads.
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Marketing...It's About the Numbers
Jun 21, 2016
Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing is so much more and the bottom line is that it’s about the NUMBERS; the only ones that count…revenue and profits.
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Marketers Are Focused On the Wrong Things
Jun 21, 2016
Marketers are focused on the wrong things. What should you be focused on?
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