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Retail is Not Dead!

Apr 24, 2017

Category: Retailing

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.

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Tags : Retailing, Retail Marketing, eCommerce

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Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Apr 24, 2017

Category: Student Recruitment

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Tags : Student Recruitment, Higher Education Marketing, Higher Education, Adult Students, Webinar

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False Victories

Apr 24, 2017

Category: Marketing Strategy

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Tags : Dave Freeman, Setting Goals, Key Metrics

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Event Marketing for Adult Enrollments

Apr 23, 2017

Category: Podcast: Higher Ed

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Tags : Event Marketing

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Ask Questions

Apr 17, 2017

Category: Podcast: Higher Ed

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Is Your Brand Safe?

Apr 17, 2017

Category: Digital Marketing

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same time control where their ads are appearing. It's a clear case of what you don't know could do major damage to the brand.