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How can content marketing for higher education recruitment and retention increase enrollments? Read this to find out.
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Content Marketing
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Asking the right questions can help your college increase enrollments – but you also need to have an effective process for capturing the answers, analyzing them and determining how best to put that insight to use.
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Process Mapping, Lead Nurturing
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Too Much Content Too Much Waste
Oct 19, 2016
Too much content? How do you know if you're producing too much content and, basically wasting resources? Here's some tips on how to answer the question.
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Content Marketing
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Your Email Metrics Are Wrong
Oct 04, 2016
Your email metrics are wrong - so how do you know email is working? Hint: You don't unless you are tracking something you see -like sales.
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Data Analytics, Digital Marketing
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How You Can Enroll More Non-Traditional Students
Oct 01, 2016
How can you enroll more non-traditional students - the first tip is to do a better job of understanding of who they are, what they want, need, expect and perceive. And the other tips help you use that insight to drive enrollments!
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Video Content Marketing: Tips for Greater Success
Sep 28, 2016
This article gives you tips on creating better video content for more successful marketing programs.
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The controversy over digital data quality and metrics continues full-bore this week over the quality of data being pitched as what we marketers should be using to measure and evaluate the success of our marketing programs/activities. And, it continues to be proven highly suspect. In this article we talk about that problem and what we as marketers need to do when evaluating programs. What's good, what's not.
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The Details Are in the Plans
Sep 15, 2016
The details are in the plans - the strategic plans and the go-to-market plans. But many stay away from plans because they think they prevent them from responding to opportunities that come up. Wrong!
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Video Marketing: Tips for Greater Success
Sep 08, 2016
Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs….
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Content Marketing, Video Marketing
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Facebook Live for Student Recruitment
Aug 23, 2016
UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live...
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