I am a foodie which means I spend lots of time watching The Food Network…and earlier this summer I was watching an episode of Will Work for Food that featured host Adam Gertler trying to keep breakfast down while working on a lobster boat.
As I watched them sort through the days catch, tossing some back into the water while still on the boat and then sorting the day’s catch based on size once they returned to shore, I thought to myself “I wish sales and marketing were that efficient with inquiries and leads!”
(I also thought that I really wanted to go to Maine and get me some lobster!)
Now I am by no means a fisherman or a lobsterman – but as I watched the show I was happy to see that they knew where to cast their nets in order to catch the best quality lobsters.
And I was happy to watch them quickly separate the quality lobsters from the rest of the catch so they could focus their limited time and space on the ones that would lead to the most profitable sales.
Which leads me to ask this question – how efficient are your sales and marketing efforts in terms of casting your nets in the right waters, and quickly separating the qualified from the unqualified in order to focus your limited resources on the most profitable sales?
Hope your answer doesn’t turn you as green as Adam Gertler turned in this episode!
