Free Sales & Marketing Planning Tools

February 25, 2012

FREE sales and marketing tools to help you plan and analyze various aspects of your organization’s marketing performance in general and in specific functional areas at both a strategic and tactical level. The tools can be used for both consumer (B2C) and business-to-business (B2B) marketing planning and analysis.  Lots of tools to evaluate, plan and [...]

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Free Marketing Tools and Resources

February 24, 2012

Visit our website to use over 50 FREE marketing planning and analytical tools. DWS Associates develops sales and marketing tools, applications and solutions for overall program planning, management, forecasting, analysis and reporting. The Marketing Tools Section of our website contains a wide variety of sales, marketing and direct marketing planning and analytical applications, calculators, checklists, [...]

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Sell More, Spend Less: New eStore is Open!

March 1, 2011

Check out our new eStore – jammed packed with sales and marketing tools that can help you sell more and spend less. Prices start as low as $14.99 and includes a variety of calculators and analysis tools – and here is just a partial list. 1-Step-Lead-Gen-Campaign-BE-Calculator 2-Step-Lead-Gen-Campaign-BE-Calculator Agency-Evaluation-Tool Average-Order-Value-Breakeven-Analysis-Tool Banner-Ad-Breakeven-ROI-Calculator BE-Calculator-Media-Level Campaign-Response-Rate-Calculator Campaign-Response-Tracking-Analysis-Tool Campaign-Results-Calculator Campaign-ROI-Calculator [...]

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6 Ways to Increase B2B Social Media Success

April 14, 2010

Originally posted by Pat McGraw on March 10, 2010. I am working on the Social Media workbook and training for our SalesGen2020 Marketing Program and thought this might be a nice piece of information to share as a reminder to some and new, important information for others. So here they are…in no particular order: Look. [...]

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6 Popular Ways to Waste Marketing Dollars

April 12, 2010

Originally published by Pat McGraw on March 7th, 2010. I was having coffee with a business owner last week and he asked me an interesting question – he asked to to share what I thought were the 3 most common mistakes made by businesses when it comes to marketing. I smiled and took a slow [...]

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