A Different Perspective on the Sales Funnel

February 1, 2010

A great post by Brant Cooper, though I would suggest that it’s not a brand new way of looking at the funnel… it is an important and often overlooked approach. Brant lists the following questions to answer starting with the customer working backwards to the suspect – and it’s what I have been helping clients [...]

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7 Reasons to Mine Customer Data

January 27, 2010

You capture a lot of data – but do you put that data to use, leveraging it to increase sales?  If you happen to be searching for ways to leverage current resources and drive sales,  here are a few basic ways to put data to use for your business. 1. Identify the most profitable customers [...]

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Direct Marketing Planning: Audio Presentation

January 24, 2010

We released our Successful Direct Marketing Plan eBook earlier this month – and now we are offering an audio presentation of the content. Enjoy! (And call us if we can help you bring this to life for your business!)

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Triple-digit increases for conversion rates – it’s very possible!

January 22, 2010

How would you like to see your conversion rates increase by 250%? Is your company one of the 7 in 10 that doesn’t score or prioritize leads? Do you also treat all leads as equal – handing them all over to sales as soon as they come through the door? Here’s how one firm increased [...]

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5 Simple Questions that will Increase Sales

January 15, 2010

What are the questions you need answered in order to determine if a lead is qualified?  What answers make the ‘sales ready’? And how confident are you that everyone in sales and marketing is using the same criteria as you are using? Why you should care – All Leads Are NOT Created Equal Research shows [...]

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