Media Planning and Buying: Are you reaching your target audience?

February 1, 2010

An interesting study by Adweek Media/Harris Poll tells us that bargain hunters search for bargains in specific media and that the media can be segmented by the age of the individual.
So, for example, if you wanted to target

18-34 year olds are more likely to say online ads (22%) and television [...]

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A Different Perspective on the Sales Funnel

February 1, 2010

A great post by Brant Cooper, though I would suggest that it’s not a brand new way of looking at the funnel… it is an important and often overlooked approach.
Brant lists the following questions to answer starting with the customer working backwards to the suspect – and it’s what I have been [...]

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7 Reasons to Mine Customer Data

January 27, 2010

You capture a lot of data – but do you put that data to use, leveraging it to increase sales?  If you happen to be searching for ways to leverage current resources and drive sales,  here are a few basic ways to put data to use for your business.
1. Identify the most profitable customers
We all [...]

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Direct Marketing Planning: Audio Presentation

January 24, 2010

We released our Successful Direct Marketing Plan eBook earlier this month – and now we are offering an audio presentation of the content.
Enjoy! (And call us if we can help you bring this to life for your business!)

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Triple-digit increases for conversion rates – it’s very possible!

January 22, 2010

How would you like to see your conversion rates increase by 250%? Is your company one of the 7 in 10 that doesn’t score or prioritize leads? Do you also treat all leads as equal – handing them all over to sales as soon as they come through the door?
Here’s how one firm [...]

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