We’re proud to announce that we have launched our FREE Marketing Best Practices White Paper section at DWS Associates!
Here are just a few of the titles offered today – and more will be coming on a regular basis. (We are shooting for monthly – so bookmark the page or email us so you can learn when we add a new paper!)
- Successful Direct Mail 101
Take your business to the next level…11 steps for effective direct Mail. Direct mail can be one of your most effective, low cost generators of sales — if you know how to harness its powers. If you don’t understand direct mail basics, you will create, junk mail, which not only wastes your time and money, but weakens your brand reputation with prospective and current customers….
- Successful B2B Social Media 101
If you are like most businesses today, you are taking a long, hard look at social media and trying to identify the most effective ways to leverage its strengths in support of your goals and objectives….
- Lead Scoring, Prioritization, Routing & Nurturing
How business increase conversion rates by as much as 300%….Research shows that about 20% of today’s leads will have an immediate need and the ability to buy your products and services. So what about the other 80%?
- Developing a Lead Management Program
The lead management process begins with the generation of inquires. Once generated, inquiries will flow through a qualification and nurturing process to identify qualified prospects (sometimes called opportunities).
