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You Can't Make It Up In Volume
Apr 27, 2018
The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership fees to offset losses. They are lucky enough to have that option.
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Avalanche of Dreck...Are you part of the problem?
Apr 10, 2018
The Internet is awash in content, most of it dreck. Are you a marketer contributing to the problem. If so, learn how to avoid or correct the problem.
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The Marketing Planning Process...Doing It Right!
Feb 22, 2018
All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and should be followed for the best results.
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