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Call Attribution Tech - Do you need it?
May 03, 2017
Call tracking using call attribution software, some of the pluses. Using tried and true 800s may be just as effective and cheaper.
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Bring Programmatic Adv In House? Yes? No?
May 03, 2017
The things you should consider if you are considering programmatic advertising buying in house.
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Is Affiliate Marketing for Your Business?
Apr 25, 2017
Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not invent it. It’s also hardly undiscovered.
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Pros & Cons of In House Agency
Apr 24, 2017
Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily happened with an outside agency. Should you or shouldn't you? Read pros and cons.
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Retail is Not Dead!
Apr 24, 2017
Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
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