Telemarketing is one of the most cost effective marketing tools for reaching consumers and especially businesses. Teleprospecting and telesales are increasingly being used by businesses to reduce face-to-face selling costs and at the same time making those face-to-face sales calls, when they occur, far more productive. It's not just rapidly increasing transportation costs that are driving this trend. It's the need to more effectively marshal and manage sales resources. But to be effective, telemarketing personnel need to be thoroughly trained, monitored and constantly challenged to improve their telephone sales skills.

Because of the breadth of applications of telemarketing, our workshops and seminars are tailored for particular telemarketing activities, such as lead generation and qualifying prospects. During these sessions, which are conducted on site at the client organization, telemarketers will learn the skills necessary through role-playing and one-on-one feedback. We offer workshops in basic telemarketing training, and workshops focused on advanced telephone selling and negotiating.

Some of the things participants will learn:

• The difference between telephone and face-to-face selling
• How to use questions and probing skills to uncover better quality information
• Proper telephone etiquette and how to use it
• How to use product knowledge more effectively
• How to listen more effectively
• How to get past "gate keepers" to the right contact
• How to deal with multilevel organizations and identify the appropriate contacts
• How to differentiate your organization and products from competitors
• How to gain attention and trust and develop long term relationships
• How to develop a business consultant relationship with the customer or prospect
• How to handle questions and objections
• How to identify customer needs and wants and understand the difference between the two
• How to gather customer intelligence
• How to identify real sales opportunities
• How to close sales and set appointments

Workshops for sales personnel are typically one day depending on the number of telesales representatives that require training. We also offer seminars designed for telemarketing management and supervisory personnel.  For more information and pricing, please contact us and we'll send you a comprehensive outline of a customized workshop for your organization.