Online marketing and e-commerce is one of our most requested workshop topics. Rapid technological developments combined with shifting consumer media use habits has resulted in a rapidly changing marketing environment difficult for even the best firms to fully grasp. Our one day online marketing seminar takes a thorough look at all aspects of online marketing to help you determine where in this new marketing mix you’ll allocate time and money.
Among other things, we’ll explore:
- Review of your current website versus best-practices in the industry, including
- Design
- Navigation and drill-down
- Shopping cart and checkout
- Payment options
- Onsite search
- Customer reviews
- Online video
- Upsells and cross-sells
- Image/zoom enhancements
- Live chat
- Backend integration
- Reporting
- Analytics
- Discussion of current and emerging online marketing tools being used to attract and best utilize visitors to your site:
- Search engine optimization (SEO) and search engine marketing (SEM)
- Email Marketing
- Social Media, including blogs, Facebook, and Twitter
-
; Shopping portals and comparison sites
- Mobile devices (mobile websites versus iphone applications)
- Integrated and database marketing techniques
