Build a More Effective Marketing Program & Organization

Today, many organizations face a significant gap between strategic will and operational skill.  That gap causes organizations to fall short on key performance metrics such as new customer acquisition, customer retention and referrals. That gap also negatively impacts the organization’s ability to quickly develop and launch new products and services as well as enter new markets and successfully target new segments of the population.

The Marketing Performance Improvement Program is designed to help you optimize, improve, and if necessary revamp your organization's marketing planning, management and operations. If you think your marketing could be more effective, then this program is what you need. Our methodology has been developed and fine tuned over the years through our work with industry leaders...

Marketing Performance Improvement Program methodology

• Begins with a comprehensive marketing assessment using our proprietary B2B, B2C "Comprehensive Marketing Assessment Tool."  This audit involves a complete review of marketing strategies, plans, processes, practices, and programs, as well as a review of the marketing organization structure, resources and operations.  We also review your marketing communications materials (marketing collateral), and interview personnel from various groups in the organization (marketing, sales, customer service, product management, corporate communications, etc.) regarding roles, responsibilities, resources, and processes.
• After the assessment is completed, we analyze the data and prepare an audit report with observations and recommendations.
• We then help you define marketing strategies, polices and processes and develop your marketing plans and budgets.
• We also identify marketing organization requirements, roles and responsibilities and prepare a marketing organization action plan and implementation timetables with supporting staff plans and operating budgets.
• The final stage is identifying marketing systems requirements and developing marketing systems plans, budgets and implementation timetables.
• From there, we help coordinate implementation of plans and periodically evaluate program progress.

The Marketing Performance Improvement Program allows our experienced team to work closely with your staff in order to identify your current processes and procedures. At the same time, we talk with your customers, vendors and partners in order to identify gaps that exist between your efforts and their expectations. Then we sit down and help you redirect your existing resources for greater efficiency and performance.

But we don't stop there. We educate and train your staff on how to make this evaluation and improvement process a permanent part of your organization so that you can begin to identify opportunities for future improvements.

Our Marketing Performance Improvement Program services include:

• Assessments/audits/quality reviews
• Development & planning
• Implementation
• Organizational integration
• Par tner integration
• Staff education and training

If you are serious about improving your organization's overall marketing productivity and performance and doing more with less, then call us immediately at 651-315-7588 so we can discuss specific ways our Marketing Performance Improvement Program services can help you.

For more information about these services, please contact us.