Should You Outsource Your Marketing?

"Most companies already outsource a portion of their marketing function--advertising.  But, what about direct-mail management, lead management, [telesales(inbound/outbound)] or customer analytics?  Increasingly, expertise in these and other marketing areas lies outside your own walls.  And that is why more and more companies are turning to marketing partners."

"The outsourcing of marketing activities is catching on; in fact, in a recent poll of marketing executives, 53 percent reported plans to outsource most of their marketing activities."

For a complete text of the article, see Harvard Business School's Professor Gail J. McGovern's Q&A with Poping Lin, published in Harvard Business Review on July 4, 2005. 

Yes, outsourcing made sense then and it makes even more sense in today's economic environment.  DWS Associates offers complete marketing and communications support to our clients.  We offer a cost effective alternative to employing a dedicated marketing staff or retaining large agencies.  We create seamless end-to-end marketing solutions for your products and services:

• Creating marketing and communications plans
• Advertising concept, design and production (Print, Direct Mail, Broadcast, Digital, Outdoor, and more)
• Merchandising and product sourcing
• Media planning and buying
• Database marketing and analytics
• Inbound and outbound telesales
• Lead management and lead nurturing
• Fulfillment
• Public relations and event management
• Sales promotion and trade show management
• Hispanic/Multi-cultural marketing

Whether you need a turn-key solution or just a few of these services, we are prepared to work with you on a project or retainer basis. We’ll even manage your marketing vendor supplier relationships, if you don’t have the in-house capabilities or expertise to do so.  If and when you’re ready to bring these services in-house, we’ll work with your marketing team to make sure the transition is smooth and flawless.

DWS Associates has both business-to-business and business-to-consumer experience in all of these areas.  To see how we can build an out-sourced marketing solution for your business, contact us today for more information.