The DWS Associates Marketing Library includes articles, white papers, guides and templates on on a wide variety of topics: marketing, direct marketing, database marketing, CRM (customer relationship management), multi-channel marketing, catalogs, direct mail, customer acquisition, lead management and nurturing, customer retention and customer loyalty program, telemarketing, e-commerce, email marketing, marketing communications, sales promotion, consumer and competitive market research, product strategy and development, media planning and acquisition, and much more.
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Developing a Lead Management Program
The lead management process begins with the generation of inquires. Once generated, inquiries will flow through a qualification and nurturing process to identify qualified prospects (sometimes called opportunities).
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Successful Direct Mail 101
Take your business to the next level...11 steps for effective direct Mail. Direct mail can be one of your most effective, low cost generators of sales -- if you know how to harness its powers. If you don't understand direct mail basics, you will create, junk mail, which not only wastes your time and money, but weakens your brand reputation with prospective and current customers....
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Lead Scoring, Prioritization, Routing & Nurturing
How business increase conversion rates by as much as 300%....Research shows that about 20% of today's leads will have an immediate need and the ability to buy your products and services. So what about the other 80%?
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Successful B2B Social Media 101
If you are like most businesses today, you are taking a long, hard look at social media and trying to identify the most effective ways to leverage its strengths in support of your goals and objectives....
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6 Irrefutable Truths of Succesful Marketing
Truth #1: You Must Attract Your "Ideal Client." There is a significant difference between your target audience and your ideal client--and truly successful businesses focus on attracting and retaining ideal clients....
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B2B Lead Generation Best Practices
One of the key secrets to success is the ability to improve%u2014and when 98% of Best-in-Class marketing and sales organizations are reporting improvement in both lead-to-sales conversion rates and revenue year-over-year, you have to ask one simple question. What can your business learn from Best-in-Class marketing and sales organizations? In this white paper, you will learn the secrets to sucess.
Open developing-a-b2b-lead-manaegment-program.pdf