The Resources Section contains a wide variety of marketing and direct marketing planning and analytical applications, calculators, checklists, charts, presentations, tools and white papers that will help you develop and execute more effective marketing strategies, plans, and programs.
- The Marketing Planning and Analytical Tools Section contains marketing assessment and audit tools, calculators, templates, and dashboards.
- Marketing Assessment and Planning Tools : This section contains tools to analyze and plan various aspects of your organization's marketing strategies and performance in general and in specific functional areas.
- Marketing Applications and Calculators: This section contains a wide variety of tools that you can use for conducting financial analysis of your marketing programs and campaigns, including: revenue, profit and loss projections: breakeven analysis; ROI analysis; and "what-if" scenarios. There are applications for B2B and B2C direct marketing, lead generations, sales analysis, e-marketing, retail math and more.
- Marketing Dashboards: If you can think of marketing and sales data that you need to analyze in a visual format, we can build a dashboard or tool for you addressing any aspect of marketing including: overall marketing programs reporting, planning, and management; sales management and forecasting; customer service management; retail and merchandising management, etc.. You name the functional area you want the dashboard or tool for and we can build it.
- The Marketing Checklists, Charts, Tip Sheets, Templates Section: Learn how B.A.N.T., a highly effective process for qualifying and prioritizing leads, can help improve your sales and marketing performance. Other checklists and charts coming soon.
- The Online Marketing Workshops Section contains workshop presentations and how guides on marketing and direct marketing topics.
- The Marketing White Papers Section contains articles, white papers and eBooks on a wide range of marketing and direct marketing topics.
- Marketing & Direct Marketing Glossary Section: contains over 1,700 terms and definitions covering all aspects of marketing including: strategy and planning, advertising and promotion, direct marketing, e-commerce and e-marketing, sales promotion, public relations, branding, merchandising, events and tradeshows, sales, telemarketing, printing and production, mailing and lettershop services, warehousing and fulfillment services, database marketing and analytics, and marketing operations. Use the alphabetic index to locate the term you are looking for, or enter the term in the search box at the top of the page. If you can't find a term that you're looking for, contact us and we will research the term and add it to the glossary.
- The Industry Links Section is list of other valuable resources that you can find on the web.
You'll find resources and tools for advertising, analytics, branding, budgeting, competitive analysis, creative, database marketing, direct marketing, e-commerce, events, media planning, operations, research, campaign and strategic planning, sales management, sales promotion, telemarketing, tradeshows, website, and much more.
