You know that the right research and analysis will help you identify opportunities, avoid threats and execute strategic plans that play to your strengths and your competitors' weaknesses.
DWS Associates provides you with a highly skilled team of research professionals that will provide you with the insight and understanding you need to improve lead generation, conversion and retention rates, referrals and customer life time value. Our experience in quantitative and qualitative, primary and secondary research includes:
- Focus Groups (online and face-to-face)
- Interviews (telephone and face-to-face)
- Surveys (in-person, telephone and online)
- Mystery Shopping
When you have the need to better understand any of the following topics, let DWS help you develop and implement the research project - and provide you with the analysis and recommendations you need to increase marketing and sales performance.
New Products and Services
To explore the wide range of consumer perceptions, attitudes, and feelings toward the product category; to generate and enhance new product ideas.
- Problem Detection Research
- Concept Testing
- Design Research
- Product Use Testing
- Pricing Research
- Package Testing
- Name Testing
Target Market Insight
To explore the wide range of consumer perceptions, attitudes, and feelings toward the product category/your marketplace.
- Market Segmentation
- Market Profile Studies/Awareness, Attitudes & Usage
Marketing Communications Impact
To identify the best media, messages and offers for your business to use in order to attract, engage, convert and retain more profitable customers.
- Message and Offer Testing
- Campaign Performance
Satisfaction Research
To identify and monitor the satisfaction of employees, prospective customers, new customers and long-time customers in order to identify opportunities to improve marketing and sales performance.
- Customer Satisfaction
- Product Utilization
- Employee Satisfaction
Competitive Intelligence
To understand your competitors' strategies, strengths and weaknesses so you can develop your own plans to differentiate your business, play to your strengths and their weaknesses.
- Competitive Intelligence Monitoring and Reporting
- Secret Shopping
Contact us today to find out more about our services.
