Steps in the List Selection Process:
- Define the mailer’s product profile.
- Define target market.
- Determine which kind of lists are appropriate: response, buyer, mass or compiled.
- Research and collect data on lists available.
- Analyze list histories in order to match mailer’s offer.
- Investigate selectivity within list.
- Screen lists which will allow client to mail.
- Price out lists to fit client’s budget.
- Determine quantities available.
- Develop circulation plan.
- Schedule a test.
List Selection Process Flow Chart:
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