This is the first in a series of five presentations on direct marketing that are generally given as part of a live workshop.  This presentation is an overall introduction to direct marking concepts and practices.  It is a how to guide for developing direct marketing strategies, plans, programs, campaigns, creative, media plans and budgets.

These five presentations take you through every step and facet of direct marketing, including developing direct marketing plan, direct marketing financials and budgets, direct marketing circulation plans; database marketing; direct marketing analytics and testing; direct marketing creative and design, selecting the appropriate direct marketing media for your integrated direct marketing campaigns, and developing direct marketing offers.  They address both consumer (B2C) and business to business (B2B) direct marketing.