This section contains a wide variety of calculators that you can use for planning your overall marketing programs and campaigns.  The calculators cover general planning, testing and analytics for various types of B2B and B2C marketing activities and elements of the promotional mix including: advertising, direct marketing, sales promotion, sales management, and tradeshows etc.  The calculators can be used for both consumer and business-to-business marketing planning and analysis. To launch the various tools, click on the links below or menu links in the left hand frame.  Load times of tools will vary depending on your computer's memory and processor speed.

• 1-Step B2B Campaign Lead Conversion Breakeven Calculator

• 2-Step B2B Campaign Lead Conversion Breakeven Calculator

• Average Order Value Breakeven Calculator

• Banner Ad Breakeven & ROI Calculator

• Breakeven Calculator - DM Campaign - Media Level

• Campaign Inquiry Calculator

• Campaign Response Rate Calculator (based on desired profit margin)

• Campaign Financial Results Calculator

• Campaign ROI Calculator

• CPI / CPL (Cost Per Inquiry or Cost Per Lead) Breakeven Calculator

• Customer LTV (Life Time Value) Calculator

• Customer NPV (Net Present Value) Calculator

• Direct Order Campaign Breakeven Calculator

• DRTV Ad Allowable & Media Efficiency Ratio Calculator

• DRTV Campaign Income & Cash Flow Calculator

• DRTV Campaign ROAI (return on advertising investement) Calculator 

• E-mail Campaign Revenue & Profitability Assessment Tool

• E-mail Marketing Lead Generation Calculator (based on monthly lead flow needed) 

• Event - Tradeshow Attendance Calculator

• Lead Generation Breakeven Calculator

• Lead Flow Calculator (based on transaction value and desired campaign revenue)

• Pay-per-click Advertising Breakeven & ROI Calculator

• Retail Financial Calculators

• Sales Leads Pipeline Calculator (based on revenue profit targets)

• Sample Size Calculator for Marketing Campaigns and Market Research

• Telemarketing Campaign ROI & Breakeven Calculator (revenue based)

• Telemarketing Campaign ROI & Breakeven Calculator (based on known universe of contacts)

• Tradeshow & Event ROI & Breakeven Calculator 

• Website ROI & Breakeven Calculator 

Note: We also build custom marketing tools and calculators.  For more information about this and other services, please contact us.