The Direct Marketing Process:

• Identify customer and the product to sell them.
• Develop offer.
• Develop creative strategy.
  • Write copy and design formats
  • Produce the packages or advertisements
• Select the media to use and place advertising.
• Fulfill responses.
• Process and track orders / inquiries.
  • Fulfill information, ship orders, provide customer service
• Analyze results of program.
  
   

Direct Markting Process Flow Chart:
 

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