This is the fifth and final workshop in a series of five presentations on direct marketing that are generally given as part of a live workshop. This direct marketing workshop presentations focuses on direct marketing creative, media, formats, and design and copy development.   It covers the three parts of response creativity, the keys to successful direct response creative, the elements of writing direct marketing copy, the copy development process, the types of direct mail packages (catalogs, brochures, letters, etc.), letter writing fundamentals, package design and much more.  It offers a wealth of checklists and guidelines for direct marketing mail and email packages.  And, it covers catalog, print, broadcast and email creative.

These five presentations take you through every step and facet of direct marketing, including developing direct marketing plan, direct marketing financials and budgets, direct marketing circulation plans; database marketing; direct marketing analytics and testing; direct marketing creative and design, selecting the appropriate direct marketing media for your integrated direct marketing campaigns, and developing direct marketing offers.  They address both consumer (B2C) and business to business (B2B) direct marketing.