Direct Marketing: It's a New World Order

The customer is at the center. Mass marketing is out, one-to-one and data-driven marketing are in. Customer relationship management (CRM) is the hot topic and hot application.  Everyone has 'discovered' the importance of engaging buyers in an on-going dialogue, providing them with relevant and valuable information in a timely manner.

At DWS Associates, these are not new concepts. Our team has been building customer-focused, direct marketing acquisition and retention programs for over 30 years. Our expertise covers all of the marketing and operational elements of planning, executing and managing direct marketing programs for both the business-to-business and business-to-consumer markets.

Corporations are devoting more and more of their advertising dollars to direct marketing. And, why not? It works, when planned and executed correctly. Direct marketing is more than including an 800 number is an advertising or a link in an email message. Much of what passes for direct marketing, includes just that and nothing more. We can help you develop your offer strategies and calls to action (and so much more) that drive response, the kind of response that generates sales. We can help you avoid fulfillment nightmares that can destroy well planned and executed direct marketing campaigns.

Examples of our work range from starting and building catalog businesses for such retailers as Marshall Field & Co. and Patagonia to developing lead generation programs for manufacturers and high tech companies such as IBM. Here is a brief overview of the direct marketing services we provide:

• Catalog development and productivity analysis
• Circulation planning and management
• Database development and management
• Telemarketing and call center planning, training and management
• Fulfillment operations planning and management
• Internet and e-mail marketing
• Developing customer acquisition and retention/reactivation programs
• Developing affinity and customer loyalty programs
• List brokerage and management
• Project management and direct marketing vendor sourcing
• Alternative prospecting methods
• Alternative revenue sources (such as list rental and package insert programs)

DWS Associates provides direct marketing solutions and services for both the business-to-business (B2B) and business-to-consumer (B2C) markets. 

Contact us today to find out more about our services.