Use this Website Return on Investment & Breakeven Calculator to compute your ROI and breakeven for your website, based on traffic, operating and promotional costs.  Enter your monthly traffic figure, the cost of maintaining and promoting the site during a month, the monthly number of inquiries at your site and the conversion rate of inquiries to buyers. Enter your average transaction value and the average gross margin percentage for that transaction.

By adjusting your conversion rate, average sale, and gross margin percentage, you can see the impact these changes have on your breakeven and site ROI.

The monthly maintenance costs of the website include: IT infrastructure costs, staffing, The monthly promotional costs include: all advertising and promotional expenses, website design and production for the site.

To enter your variables, move the cursor to the box and double click in the box and enter the number manually.  Or use the up/down arrow that appears when you hover over the box to enter the number by dragging the arrow up or down.  Once you've entered your variables, you can adjust them using the up/down arrow.  Enter percentages as decimals (e.g., 55% as .55, 10% as .1).

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Note: We also build custom marketing tools and calculators.  For more information about this and other services, please contact us.