Use this Direct Response Average Order Value Breakeven calculator to compute the breakeven response percentage and number of orders  for your B2C or B2B direct marketing campaign based on advertising costs and the average order value for orders filled during the campaign.

This calculator returns the breakeven percentage and the responses (orders) required to attain that breakeven percentage based on your average order value, gross margin percent, the audience size, mail quantity or circulation of the promotion, and the estimated total advertising costs for this promotion. You may enter the values directly into the cell by double clicking in the cell and a box will appear. Enter your value in the box. Or you may use the up/down arrow that appears when your cursor is over the cell to increase or decrease the value in the cell.

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Note: We also build custom marketing tools and calculators.  For more information about this and other services, please contact us.