The first part of doing a comprehensive S.W.O.T. (strengths, weaknesses, opportunities, threats) analysis of your business is assessing your organization's internal and market facing strengths and weaknesses, and comparing them to those of your competitors. With this tool, you can rate your business on up to 170 critical factors in the areas of administration, finance, management, manufacturing, marketing, organization, and technology. You give a performance rating to each factor that applies to your organization (and those of your competitors if included). If the factors don't apply to your business, you can leave them blank. This tool produces a performance rating for each area and the overall business.

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