This section contains sales and marketing tools to help you plan and analyze various aspects of your organization's marketing performance in general and in specific functional areas at both a strategic and tactical level.  The tools can be used for both consumer (B2C) and business-to-business (B2B) marketing planning and analysis.  To launch the various tools, click on the links below or menu links in the left hand frame.  Load times of tools will vary depending on your computer's memory and processor speed.

• Marketing Performance Evaluation Tool

• Comprehensive Marketing Assessment Tool

• Promotional Capabilities Assessment Tool 

• Agency (Creative / Marketing) Evaluation Tool

• Catalog - Internet Merchant Marketing Assessment Tool

• Competitive Radar Tool

• Competitive Analysis Tool

• Competitive Continuum Charting Tool

• CRM Assessment Tool

• Customer Retention Rate Calculator & Retention Rate Analysis Tool Template

• Student Relationship Management Assessment Tool for Higher Education

• Direct Mail Campaign Financial Analysis Tool

• Direct Mail Package Production Cost Estimator

• Direct Marketing Campaign Response Tracking & Analysis Tool

• Direct Response Advertising Media Selection Tool

• Direct Response List Rental Analysis / Circulation Planning Tool

• New Product Idea Screening Tool

• Product Life-Cycle Assessment Tool

• RFM Scoring Calculator Model

• SWOT Analysis-Organizational Strengths and Weaknesses Assessment Tool

• Organizational Sales Capabilities Assessment Tool

• Sales Force Sizing Tool

• Sales Funnel Visualization Tool

• Sales Opportunity Assessment Tool

• Sales Territory Call Planning and Scheduling Optimization Tool

• Sales Prospecting Activity Rate Calculator Tool

   

Note: We also build custom marketing tools and calculators.  For more information about this and other services, please contact us.