Building an Effective Lead Management (B.A.N.T.) System That Works...

Each planning workshop follows a preset methodology and requires some advanced preparation on the part of the participants. The purpose of each workshop is to develop actionable plans and programs.  These workshops are designed as customized, stand alone, multi-day engagements ranging from two to five days depending on the level of advanced preparation and the complexity of the plans being developed.  They can be conducted on-site at your location, or an off-site location depending on what works best for you.

The Lead Management Workshop focuses on developing and implementing lead generation and management campaigns that attract, engage and retain profitable customers by focusing on the following topics:

• Defining your target audience
• Market segmentation
• Developing messaging, offers and contact strategies
• Testing to improve performance
• Qualifying leads via BANT
• Lead scoring and prioritization
• Lead nurturing