The Direct Marketing Campaign Response Tracking and Analysis Tool can be used for tracking and analyzing responses to all types of direct response campaigns, regardless of media, as long as you know the projected weekly percent of responses.  It can be base on results from other programs or you can use the typical response rate for a given media type that you will find in other sources such as the DMA's Response Rate Study.

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Note: We also build custom marketing tools and calculators.  For more information about this and other services, please contact us.