Use this Direct Response Inquiry Calculator to determine the number of mailings needed for your B2B or B2C direct response campaign in order to generate the desired number of inquiries.

Enter the number of inquiries needed, then enter the expected response rate.  The Calculator returns the number of mailings needed to generate the desired number of inquiries.  To calculate the cost per inquiry for this mailing, enter the cost per 1,000 mailings.  You can experiment by entering different numbers to see how they affect the number of mailings needed and the cost per inquiry.  Place the arrow in the cell to change the values. A "up down" slider will appear. You can use this slider to change the values up and down. Or you can double click in the cell and the value will be surrounded by a box, enter the number you want to use in the box.  Enter response rates percentages as a decimal (e.g., .025 for 2.5%).

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Note: We also build custom marketing tools and calculators.  For more information about this and other services, please contact us.