DWS Associates provides a full range of direct marketing services to business-to-business (B2B) and business-to-consumer (B2C) direct response marketers, catalogs, and multi-channel marketers and retailers.

Catalog development and productivity analysis

Developing a successful catalog from scratch requires the utilization of several disciplines:

• Merchandising
• Creative and copy writing
• Forecasting and buying
• Order processing and fulfillment
• Circulation planning and customer acquisition

Results tracking and analysis such as response rates, variable merchandise completion curves, sales per book mailed, square inch analysis, etc., etc. We can perform these duties, secure and administer 3rd party providers to perform these duties, or, we can teach someone in your organization to perform these duties and coach them through a season or two and monitor the work indefinitely.

Circulation planning and management

Market analysis, potential universe of appropriate prospects, housefile mailing and "remail" strategy, catalog request generation and mailing strategy

Database development and management

Creation of customer database including all information captured at order entry, plus contact history and information gathered at every customer "touch point", appending demographics, e mail addresses, etc.

Telemarketing and call center planning, training and management

In house or 3rd party, we train reps to treat each customer as if they were the most important person in the world, and at that moment, they are. Upselling, cross selling, substitute items, abandoned shopping cart, etc.

Fulfillment operations planning and management

Order processing, pick, pack, ship, receive, returns processing, refurbishing, etc., all must be done in timely manner, accurately and efficiently. We have over 30 years of operations experience with businesses ranging from start up mode to those handling 1000's of orders per day.

Internet and e-mail marketing

Our proprietary relationship with market leaders has us uniquely positioned to offer a range of services including e mail campaign development, deployment and tracking, banner ads, monetizing transactional e mails like order acknowledgements, shipping verifications, etc.

List brokerage and management

Our relationships with the premier providers of these services allows us to help you find the right vendor for your needs. Our contacts in the industry have over 300 years of experience in this area.

Project management and direct marketing vendor sourcing

Having been vendors and or used vendors for a combined 125 years, our professionals know who to call to get things done. We can work with you to create the appropriate RFP, get it in the hands of the right vendors, answer the questions, collect the RFP's, compare the services and costs, make a recommendation - - any of it or all of it, and hang with it through implementation.

Alternative prospecting methods Alternative revenue sources (such as list rental and package insert programs)

Package Insert Programs (PIP) and Blow in programs, created, printed and delivered to your warehouse or catalog/magazine printer. We do it all from concept thru selling the space and manage the process with professionals with years of this &q uot;specialty" experience.

For more information about these services, please contact us. (link to contact page)