Database marketing and analytics are necessary foundation tools for executing succesful direct marketing campaigns.  Building and maintaining prospect and customer marketing databases are key to being able to identify, understand, target your best prospects and customers, and improve the results of your next campaign.  In this workshop, you will learn everything you need to know to launch, maintain, enhance, and analyze database marketing campaigns.  The overview introductory workshop norma lly takes two days; however, it can be customized to your specific interests and needs. 

The following topics are typically covered in our introductory workshop:

Introduction and Strategic Overview

• Strategy and planning
• Benefits and costs
• Key success factors
• CRM

Database Technology

• Marketing database design and functionality
• Source of data
• Customer/prospect data integration
• Prospect databases
• Lead management
• Management issues
• Example reports

Marketing Analytics

• Segmentation and targeting
• Predictive modeling
• Lifetime customer value
• Multi-step targeting

If you’d like more details about what is covered during this workshop and our prior experience in successfully conducting these workshops, please contact us…