The Competitive Radar tool enables you to compare your organization’s and up to five of your competitor’s performance in six key categories. The table and chart that are produced will give you an idea of where there are gaps in your competitors’ market strengths as they relate to your company's own strengths. It will also point out your company's relative weaknesses, if you have them, compared to your competitors.

The table also calculates the average competitive strength score for all listed competitors, your company, and then calculates your company's relative advantage or disadvantage for each category and overall.
 

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Note: We also build custom marketing tools and calculators.  For more information about this and other services, please contact us.