Use this Campaign Response Rate Calculator tool to calculate overall response rate required to achieve your desired gross profit percentage for this B2C or B2B direct response campaign and also the number of inquiries, leads, opportunities, qualified opportunities, and closed sales needed to achieve this profit based on the advertising circulation and costs for a program, the average revenue per transaction, and the gross margin percentage for that transaction that you enter.

Enter the desired gross profit percentage in the first box.  You can double click in the box and enter the number directly.  Or, enter the number using the up and down arrows on the spinner.  To enter the number directly, enter it as a decimal (e.g., .10 for 10%).  Then enter the total circulation for the campaign, the total advertising costs, average revenue per transaction, and the average gross margin percentage for the transaction. 

If you leave the desired gross profit percentage box set at zero, the tool will calculate the response rate and numbers required to achieve breakeven.

If you don't distinguish between inquiries and leads, you may enter 100% for "inquiries to leads." The calculator will generate the same number of inquiries and leads. The same convention can be applied if you don't distinguish between opportunities and qualified opportunities, you may enter 100% for "opportunities to qualified opportunities." The calculator will generate the same number of opportunities and qualified opportunities required to achieve breakeven. 

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Note: We also build custom marketing tools and calculators.  For more information about this and other services, please contact us.