The Competitive Analysis tool is a comprehensive (61 questions) assessment of your organization and your competitors in the areas of management, finance, sales and marketing, distribution, product and pricing, quality, support and service.  The tool allows you to rate each competitive factor as to importance, on a scale of 0 to 5, and then rate your organization and each competitor on actual performance against that factor.  The tool produces an overall score for your organization and each competitor giving you a clear picture of your organization's strengths and weaknesses in comparison to your competitors.

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Note: We also build custom marketing tools and calculators.  For more information about this and other services, please contact us.