Dudley

Dudley Stevenson

Dudley is the founder of DW Stevenson & Associates and has over 40 years of marketing, merchandising and business development experience. He has provided marketing consulting services to firms in the business-to-business and business-to-consumer sectors since 1982. His areas of expertise include:

• Direct marketing
• Strategic planning
• Marketing campaign planning and execution
• Marketing organization development and management
• Market research and competitive analysis

Dudley has worked with a variety of organizations from Fortune 100 companies like IBM to technology startups. The list of companies he has worked with includes the University of Maryland, Walden University, Northgate Computers, B Dalton Software, NeoData, Marshall Fields, Dayton Hudson, Neiman Marcus, Fingerhut, MicroAge, SSA Global Technologies, Benchmarking Partn ers, Faribo Woolen Mills, and Harlequin Books.

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Dudley 

Mark Eubanks

Mark has over 30 years of direct marketing experience including executive positions with D-J Associates, as V.P. Marketing Support Services; Marshall Fields Direct Response Co., Inc., as Director Marketing and Operations; Patagonia, as President, Patagonia Mail Order; Walden Office, as COO; and AB&C Group, as V.P. Direct Response.

His areas of focus is catalog marketing, both business-to-consumer and business-to-business with emphasis on customer acquisition and operations. His areas of expertise include:

• Circulation planning and analysis
• Customer acquisition
• Customer retention, reactivation and loyalty
• Multi-channel distribution
• Startups
• Operations including, manpower planning, customer service, order processing
• Database development and analysis
• Outsourcing

Mark has worked with many of the top direct marketing companies in the USA including: The Nature Company, Hanna Andersson, UNICEF, NBC, Mauna Loa Macadamia Nut Corp., Twinlab, Imagine the Challenge and others. His thorough understanding and experience with multichannel distribution combined with his depth of knowledge in the catalog industry positions him uniquely in the industry.

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Dudley

Patrick McGraw

Pat has more than 25 years experience in market research, competitive intelligence, business intelligence including database marketing and CRM, strategic planning, brand development and management as well as operations/campaign management. His work has consistently helped his clients and employers develop and implement more efficient ways to attract and retain profitable customers, enter new markets and launch new products. His areas of focus include the education, hospitality, travel and tourism, hi-tech, telecommunications, financial services, and retail industries. His areas of expertise include:

• Direct marketing
• Market research and competitive analysis
• Customer acquisition and retention marketing programs
• Customer loyalty programs
• Marketing campaign planning and execution

Pat has extensive experience working on both the agency and customer sides. He has held senior marketing and research management positions with Laureate Education, Inc. (Walden University), University of Maryland University College; Insight Enterprises; Barry Blau Direct Marketing and Frequency Marketing, Inc..

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Dudley

William Hannaford

Bill has over 40 years of marketing teaching and consulting experience.  He holds the MBA and PhD degrees in marketing from the Ohio State University, and has provided marketing consulting services to firms in the business-to-business and business-to-consumer sectors since 1972.  Bill taught graduate and undergraduate level courses in marketing at universities in Ohio and Wisconsin for over three decades, and now is exclusively a marketing consultant.  His areas of consulting expertise include:

• Personal selling and sales management
• Strategic markeitng planning
• Survey and focus group market research
• Database marketing

Bill has worked with hundreds of local, regional and national accounts of varying sizes and structures, including banks, credit unions, CPA firms, hospitals, medical clinics, educational institutions, contractors, industrial distributors, hospital suppliers, steel fabricators, computer chip designers, restaurants, linen and uniform suppliers, museums and other non-profit organizations, and many more. His background in working with these firms and teaching general marketing courses give him particular expertise in working with small to medium sized businesses and educational institutions as they craft their marketing strategies.

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Dudley

Rochelle Newman-Carrasco

Rochelle Newman-Carrasco has spent the past 28 years specializing in US Hispanic marketing and is considered to be an industry pioneer and subject expert.  Today she is Chief Branding and Insights Officer for AIM Multicultural, a Southern California business strategy and integrated marketing solutions firm.  Her role at AIM was the result of her decision to team Enlace Communications, an award winning advertising agency she co-founded and led as CEO, with AIM’s existing integrated marketing structure.

Prior to co-founding L.A. based Enlace Communications, Inc., Rochelle was President of FoVa-West, part of Grey Advertising’s Hispanic marketing division. During her career, she has contributed to the development and success of culturally attuned strategies for some of the nation’s top marketers, including Procter & Gamble, General Foods, Bank of America, Warner Bros, Macy’s and Jack in the Box to name a few.

Ms. Newman has guest lectured at U.C. Berkeley and The Peter Drucker School of Business Management. She has also served on several Boards of Directors including the Hispanic Organization of Latin Actors (HOLA), The Association of Hispanic Advertising Agencies (AHAA), and the Los Angeles Association of Advertising Agencies (LAAAA). She is currently a contributor to Advertising Age’s ‘Big Tent’ blog, which features some of the leading voices in multicultural marketing today.

Ms. Newman-Carrasco is also an award winning playwright, stand-up comic and freela nce writer and performer.  She is the creator of the one woman show “Hip Bones and Cool Whip,” which was performed in Los Angeles to positive reviews by the LA Times and LA Weekly.

Other Career Highlights

Board Member

Association of Hispanic Advertising Agencies 1999 to 2006
Los Angeles Ad Club
Los Angeles Association of Advertising Agencies
Hispanic Organization of Latin Actors

Guest Lecturer

UC Berkeley
UC Santa Barbara
Advertising Education Federation
UCLA Extension

Guest Professor

Peter Drucker School of Business Management, Claremont California

Rochelle has worked with hundreds of local, regional and national accounts of varying sizes and structures. 

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Michael Robinson

Michael has more than 20 years of marketing, communications, and design experience.  While focusing primarily on business-to-business sectors, his work centers around bringing technology and operational efficiencies to the marketing process, such as online advertising, CRM, and analytics.  His industry background includes technology, consulting, energy and utilities, education, printing and publishing, real estate, legal, and financial services. Michael's areas of expertise include:

• Strategic marketing planning
• Brand management and rebranding
• Design and creative development
• Communications, web, and media strategy
• Online and offline marketing integration
• Vendor and agency relations, including offshore outsourcing

Michael has worked with Ernst & Young, EDS, Hitachi, Allegro Development, Associa, and a number of startups and small- to mid-size firms to help them realize growth and profitability from their marketing investment.

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Dudley

David Rose

David brings more than 25 years experience across a broad range of categories and brands in various stages of growth, using both on- and off-line media to affect measurable results.  As EVP of Marketing for LCA-Vision (LasikPlus), he contributed to 1000% growth in market capitalization in four years, earning prominent recognition from both Fortune and Business Week magazines.  At Compaq, he ran all B-to-B lead generation direct mail programs for North America, successfully introducing a proprietary "closed-loop" system for tracking leads through sales.  On the agency side, David has worked primarily with service-based clients including AT&T, Holiday Inn, Merrill Lynch, TruGreen, and United Healthcare, among others.

David's areas of expertise include:

• Targeted planning and analysis
• Creative strategy and execution
• Response management
• Sales and marketing integration

David has been published in numerous leading trade publications, and is an invited guest speaker at national conferences of the Direct Marketing Association and the American Marketing Association.  He holds an MBA in marketing from Xavier in Cincinnati, and a BS in Advertising from the Newhouse School of Public Communications at Syracuse.

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Dudley

Gerald Swanson

With more and more marketing taking place on the Internet, we have expanded our consulting offering to include e-marketing technology planning and development services.  Jerry has joined our team as our chief e-marketing technologist. He is a seasoned, e-technology software professional with 23 years experience and he has played an active role in developing e-technology platforms for government organizations and private industry.

Jerry leads our team that specializes in e-marketing technology assessments and planning – a process we will take you through in order to discover what your current e-marketing technology needs are and to help you plan for how your needs will grow over time.  

Jerry is up-to-date on the latest e-marketing technologies and trends in:

    Behavioral targeting
    Social marketing and media
    Search engine optimization
    Web intelligence systems
    Web 2.0
    SEM - search engine marketing
    SOA – service oriented architecture
    Cloud computing
    Blogging and Twitter
    Web analytics
    Paid search

His broad range of software technology expertise includes WEB, networked and stand-alone applications. His technical expertise includes J2EE, .NET, and SOA. He programs in Java, C#, C , C, Java Script, VB, Perl and assembler. He has used database technology of Oracle, MySQL and DB2 and the document storage technology of Lotus Notes.  

Jerry has worked as a software professional, e-technology specialist and consultant at IBM/Lotus, Cabot Corporation, Iron Mountain and start-ups that were later acquired by larger corporations.  He has worked in and understands the e-techn ology software domains of health care, e-mail archiving, government personnel management, collaboration, finance, logistics and publishing.

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Dudley

Kelvin Taylor

For more than 15 years, Kelvin Taylor has provided leading corporations with the answers to the toughest questions facing businesses today with his data-driven insight and solid recommendations.  His leadership and vision in the areas of marketing database design, lifestyle/behavioral segmentation, and statistical modeling provides his clients with a systematic process of increasing customer lifetime value.

Over the past decade, Kelvin has served as the President of Maritz Loyalty Marketing and as President of Frequency Marketing, Inc., putting his extensive marketing experience and industry knowledge to work for an impressive list of Fortune 500 clients in the retail, restaurant, financial services, utility, and telecommunications industries.

Kelvin's specific areas of expertise center on the application of measurement and analytics to continually improve the quality and effectiveness of marketing related decisions. This means that Kelvin has equal interests in the management and creation of analytics as well as in the management and creation of the business and organizational processes required to make analytic insights a continual and disciplined part of the decision making process.

As a leading authority on loyalty marketing, Kelvin is a frequently requested speaker and has participated in marketing and trade conferences sponsored by The Direct Marketing Association, the National Center for Database Marketing, and the Institute for International Research and many others. Most recently, Taylor was the chair of the Loyalty Summit for the North American Conference on Customer Management in October 2007.

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Dudley 

Robert Williams

Bob has over 35 years of sales, marketing and telemarketing development experience. He has provided startup operations for firms in the business-to-business and business-to-consumer sectors since 1985. His areas of expertise include:

• Planning and implementation
• Equipment needs analysis
• Identification and selection of vendors
• Customized training programs
• Script development
• Verification analysis and development
• Management training and development

Bob has worked with a variety of firms from concept and startup to established firms with a need for increase performance. The list of companies he has worked with includes: MCI Telecommunications, Telecom USA, Teleconnect and vendor firms such as Zacson, ProMark1 and Telequest.

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